42% jobseekers visit company website before responding to job opportunity TMI Group survey
New Delhi, 18 July 2014: When it comes to career, engineering graduates in Hyderabad are taking informed decisions like never before. According to a survey conducted by the TMI Group, a leading HR and recruitment services firm, 42% of the jobseekers surveyed consider company website as the top source of information to learn about the job and the potential employer. This comes as a revelation to Small and Medium Sized Enterprises wondering why they are not able to attract top talent. The survey also provides insights into other job search habits of job seekers.
34.4% of the jobseekers said that they would research about the company at various sites on the Internet before deciding whether or not to pursue a job opportunity. Asking acquaintances, going through the social media pages of the company and reading from sources like magazines, are the other popular options to know more about the potential employer.
Fig 1: Favourite information source
The type of information the engineering graduates seek to assess a job opportunity is diverse. For 87.6% of the respondents, comprehensive information about the specific job role is one of the essential parameters. 86.7% jobseekers said that they consider information about the company among the decisive factors. Other information jobseekers say they search for include stories by current and ex-employees and details of work environment/culture.
Fig 2: Type of information
The survey also reveals the top reasons to discontinue the pursuit of a job opportunity. 43% jobseekers would give up a job opportunity if they find information about it missing with the recruiter. 28% said that they would not follow through a job opportunity with company that has no website. Lack of social media presence and any internet presence are some more reasons.
Commenting on the results, Mr. T. Muralidharan, Chairman, TMI Group said “these findings come as eye opener for SMEs. These revelations direct the SMEs towards the need of employer branding and internet presence in attracting right talent.”
Sharing her perspective on the findings, Ms. Srividya Viswanathan, Executive Vice President, JobsDialog, a SME targeted recruitment solution from the TMI Group, said, “nine out of ten websites of SMEs are customer centric. There is hardly any information in them, aimed at educating and attracting jobseekers. It is high time SMEs understood that employer branding is as important as product branding.”
The survey also throws light on other job search practices of the engineering graduates. Social media emerged as their favourite medium for job search, at 29.4%. For 26.9% jobseekers, job portals are still the favourite medium. 17.6% said they rely on company websites. Recruitment agencies and classifieds are next in the list respectively.
Fig 3: Favourite job search medium
47.4% jobseekers check for the latest job postings every day. 43% check once or twice in a week.
When applying for jobs, 76.1% engineering graduates tailor their resume to suit the specific opportunity.
About the survey:
The survey is conducted by the TMI Group, of 323 engineering graduates based in Hyderabad and Secunderabad. The respondents are B.E/ B.Tech graduates from across engineering streams and with 0-5 years of work experience.
